When our team decides on what exactly to split test vs your controls, we look very closely at your landing page + creative so that we can create an angle that perhaps you have not tested or even thought about before.

Most of the changes to the landing page, will be above the fold and will include a new hook. The same goes for the creative. During this process, we will make a video reviewing your current landing page and will describe what changes we want you to test on the new landing page + creative.

Sometimes, we identify blatant errors that your team might not even have noticed… especially on mobile. We’ve seen errors like this time and time again and of course, we’ll point these out to you so the split test can be evenly matched.

During this split test, you will rent a larger size list recommended by your concierge so you can have measurable results and identify a winner worth buying more traffic for.